

McGillivray said it was luck she had alternative revenue streams, but other big name creators have told Guardian Australia that the test poses a serious threat to their livelihoods this month, with scheduled brand collaborations now at risk. “Creators are not guinea pigs, we’re the people who provide the content and therefore the entire value of a platform … it does make you feel like it’s a platform that doesn’t value its creators as much as it should.”ĪBC News and Guardian Australia have also had sound removed on a number of TikTok videos. “It’s very disappointing,” McGillivray said. McGillivray’s only source of information has been through other, larger creators, with a direct line to workers at the company. She said this has been particularly stressful given that neither the creators or users received any warning from TikTok indicating the existence of the test or their participation in it. “It’s really confusing, because for a lot of my content I upload my own audio tracks, where I’ve paid for a licence from an external provider, so these aren’t even TikTok sounds … they’ve been flagged as violating TikTok’s community guidelines, but there isn’t even a place for me to respond to the ‘violation’ and provide my music licence,” McGillivray said. However, rather than just the background music being removed, entire audio tracks have been muted, including those used in videos for educational and news content.įor Mary McGillivray, a large Australian creator who makes art history content, this has meant approximately 57% of her back catalogue has been rendered unwatchable for a significant portion of her audience. For more than half of our community there will be no change to their experience and the test will not impact them,” a spokesperson for the platform said.
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This will mean that although a sound has been added, it will be inaudible.“While the test is under way, we expect that some of our users will not be able to access our full music and sounds library. Original sound is the volume of the sound that was on your video will be played.

Because they are licensed, adding a sound from the TikTok library will prevent TikTok from being muted. If needed, trim the video, then press Next. You will be presented with the trimming screen. Re-upload your video by tapping the + icon, then the Upload button. There is, however, a way around it by re-uploading your video and editing it in TikTok itself. This isn't always correct, it might not be music, or you might hold the rights for it.

The process is automatic and essentially means TikTok listen for what their AI believes is music. This is because TikTok will mute videos if they believe there's a copyright infringement. You might find that everything else works, but a video you have uploaded has no sound. No Sound on TikTok: TikTok Muted Your Video LINE Chat History Data Recovery Recover Lost LINE Data EasilyĪi-based File/Photo/Video Restoration Repair Corrupted Files/Photos/Videos with AI
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